In their marketing, Hot Topic uses rebellious imagery in an effort to appeal to teenagers' "rebellious" tendencies, a practice which its critics deride. Since the early 2000s, Hot Topic has been increasingly perceived as a "poseur"
store, and some counterculture (goth, punk, hardcore, Otaku etc.) consumers refrain from shopping there (or at shopping malls in general). Members of a counterculture tend to resent the appropriation of the trappings of their subculture as commodities for mainstream consumption. In this vein, recording artist MC Lars has released a song titled "Hot Topic is Not Punk Rock." Ironically, The Matches, who provide the music background to the song, have toured with a Hot Topic sponsored tour in the past. Hot Topic acknowledged the song by instructing stores to devote a small area of the stores to display products mentioned in the song, carrying MC Lars' album 'The Graduate', and playing the song in the store. Their line of women's clothing tends to run very small; many feel as though the sizes they provide are not proportional to a healthy-sized woman.
store, and some counterculture (goth, punk, hardcore, Otaku etc.) consumers refrain from shopping there (or at shopping malls in general). Members of a counterculture tend to resent the appropriation of the trappings of their subculture as commodities for mainstream consumption. In this vein, recording artist MC Lars has released a song titled "Hot Topic is Not Punk Rock." Ironically, The Matches, who provide the music background to the song, have toured with a Hot Topic sponsored tour in the past. Hot Topic acknowledged the song by instructing stores to devote a small area of the stores to display products mentioned in the song, carrying MC Lars' album 'The Graduate', and playing the song in the store. Their line of women's clothing tends to run very small; many feel as though the sizes they provide are not proportional to a healthy-sized woman.
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